WHAT'S THE HYPE?
What’s The Hype is an editorial piece exploring everything streetwear. Created as part of a university brief. What’s The Hype is an inside look into how consumerism has had an effect on the streetwear market. Topics such as social media, sustainability, brand culture and youth culture are all explored throughout the piece trying to answer the question that is, what exactly is the hype around modern day streetwear?
